1. Cloud is committed to protecting your privacy and maintaining the security of any personal information received from you. We strictly adhere to the requirements of the data protection legislation in the UK.
    The purpose of this statement is to explain to you what personal information we collect and how we may use it.
  2. When you request information or a quotation from us we may ask for your name, address, email address or telephone number. This allows us to process and fulfil your request. You have the option to withhold personal information that is not required.
  3. We use your personal information to fulfil your request to be contacted by us. We will only contact you with your consent.
  4. We do not sell, rent or exchange your personal information with any third party for commercial reasons, beyond the essential requirement of obtaining services should you request them.
  5. We follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access in accordance with the UK data protection legislation.
    We do not collect sensitive information about you except when you specifically knowingly provide it. In order to maintain the accuracy of our database, you can check, update or remove your personal details by contacting us at any time.
  6. If you have any questions about privacy please contact us using the details on our contact us page.
Cloud Electronics Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
1. Information About Us
Cloud Electronics Ltd
Limited Company, registered in England under company number 1536810
Registered address: 140 Staniforth Road, Sheffield S9 3HF, South Yorkshire UK
Main trading address: 140 Staniforth Road, Sheffield S9 3HF, South Yorkshire UK
VAT number: GB308 5337 62
Data Protection Officer: Joshua White
Email address: info@cloud.co.uk
Telephone number: +44 (0)114 2447051
Postal Address: 140 Staniforth Road, Sheffield S8 3HF, South Yorkshire, UK
We are a trade members of Avixa (formally InfoComm) member ID.239269 and ISCE.
2. What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
3. What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers.
The personal data that we use is set out in Part 5, below.
4. What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
a) The right to be informed about our collection and use of your personal data.
b) This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
c) The right to access the personal data we hold about you. Part 10 will tell you how to do this.
d) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
e) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
f) The right to restrict (i.e. prevent) the processing of your personal data.
g) The right to object to us using your personal data for a particular purpose or purposes.
h) The right to data portability. This means that, if you have provided personal data to us directly, we are
using it with your consent or for the performance of a contract, and that data is processed using
automated means, you can ask us for a copy of that personal data to re-use with another service or
business in many cases.
i) Rights relating to automated decision-making and profiling. We do not use your personal data in this
For more information about our use of your personal data or exercising your rights as outlined above, please
contact using the details provided in Part 11.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your
local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint
with the Information Commissioner’s Office.
5. What Personal Data Do You Collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us):
  • [Name;]
  • [Address;]
  • [Email address;]
  • [Telephone number;]
  • [Mobile number;]
  • [Business name;]
  • [Job title;]
  • [Profession;]
  • [VAT number]
  • [Payment information;]
6. How Do You Use My Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is
necessary for our performance of a contract with you, because you have consented to our use of your personal
data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the
following purposes:
  • Providing and managing your account and credit facility.
  • Supplying our products to you. Your personal details are required in order for us to enter into a contract
  • with you and to expedite shipments etc.
  • Personalising and tailoring our products for you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email and/or post that you have opted-in to (you may unsubscribe or
  • opt-out at any time by email or post.
With your permission and/or where permitted by law, we may also use your personal data for marketing
purposes, which may include contacting you by email or telephone and/or post with information, news, and
offers on our products. You will not be sent any unlawful marketing or spam. We will always work to fully protect
your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC
Directive) Regulations 2003, and you will always have the opportunity to opt-out.
7. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first
collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period,
the following factors will be used to determine how long it is kept):
  • Until your account with us is closed by us/you;
  • You opt-out/request removal from your chosen communication method from us;
8. How and Where Do You Store or Transfer My Personal Data?
We will only store or transfer your personal data in the UK. This means that it will be fully protected under the
9. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to one important
In some limited circumstances, we may be legally required to share certain personal data, which might include
yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the
instructions of a government authority.
10. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and
for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11.
To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not
have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request
as quickly as possible.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or
excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs
in responding.
We will respond to your subject access request within 10 working days and, in any case, not more than one
month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data
within that time. In some cases, however, particularly if your request is more complex, more time may be
required up to a maximum of three months from the date we receive your request. You will be kept fully
informed of our progress.
11. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject
access request, please use the following details (for the attention of Neville Prescott):
Email address: marketing@cloud.co.uk
Telephone number: +44 (0)114 2447051.
Postal Address: 140 Staniforth Road, Sheffield S9 3HD, South Yorkshire UK.
12. Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or
if we change our business in a way that affects personal data protection.
Any changes will be made available on our website under Privacy Notice Update?